MOM Brands™ Cereals Earn Seal of Approval from Whole Grains Council
MINNEAPOLIS (May 30, 2012) MOM Brands announced today that 85 of its cereals qualify for the Whole Grain Stamp from the Whole Grains Council. The addition of this stamp to relevant MOM Brands cereal packages, website content, and other marketing communications further showcases the company’s commitment to providing consumers with better breakfast options.
MOM Brands cereals that qualify will bear one of two stamps from the Council.
Fifty-eight cereals have earned the 100% Whole Grains Stamp, which signifies that all the grains in the cereal are whole grains and that the cereal contains at least 16 grams of whole grains per labeled serving. Varieties bearing this stamp include: Malt-O-Meal® Frosted Mini Spooners®, Blueberry Mini Spooners®, and Strawberry Cream Mini Spooners®, as well as several Mom’s Best® Naturals, Bear River Valley®, Sally’s® Cereal, and Isabel’s Way® varieties, and all Better Oats® instant oatmeal and I Love Oats™ instant oatmeal varieties. Additionally, 27 cereals have earned the Basic Whole Grain Stamp, which indicates that those cereals have at least 8 grams of whole grain ingredients per labeled serving. MOM Brands will begin rolling out new packaging featuring the stamps over the next several months. Website content will be updated to include the certifications by June 1.
“MOM Brands has long appreciated the work of the Whole Grains Council in furthering nutrition education, and we’re proud to offer so many cereal items that qualify for the Whole Grains Stamp,” said Linda Fisher, MOM Brands director of marketing communications. “Consumers are looking for convenient and affordable ways to eat well, and by putting the stamp on our packaging we hope to make it easier for them to identify our whole grain offerings.”
The Whole Grains Council, an Oldways Program, is a nonprofit consumer advocacy group working to increase consumption of whole grains for better health. The Whole Grain Council’s many initiatives include encouraging manufacturers to create delicious whole grain products and helping consumers to find whole grain foods and understand their health benefits.
About MOM Brands
MOM Brands is the largest family owned cereal company in the U.S. The company has produced quality cereal products since 1919 and manufactures many varieties of oatmeal, family favorite ready-to-eat and all-natural cereals as well as its original, farina-based hot cereal. Today, one in 10 servings of cereal breakfast eaten every day is a MOM Brands cereal. Dedicated to finding better ways to make a better breakfast at a better price, MOM Brands is continually innovating to produce, package and transport its cereals in ways that reduce environmental impact. For more information about MOM Brands and its cereal products please visit www.MOMBrands.com
About Oldways and the Whole Grains Council
Oldways is a nonprofit food and nutrition education organization, with a mission to guide people to good health through heritage, using practical and positive programs grounded in science and tradition. The Whole Grains Council (WGC), an Oldways program, has been working since 2003 to increase consumption of whole grains for better health, and in 2005 introduced the Whole Grain Stamp, now used on 6,400 products in 27 countries. The WGC’s many initiatives help consumers to find whole grain foods and understand their health benefits, help manufacturers and restaurants to create delicious whole grain foods, and help the media to write accurate, compelling stories about whole grains. You can learn more about both at http://www.oldwayspt.org and http://www.wholegrainscouncil.org