Malt-O-Meal Won’t Be Boxed In
How ridiculous, impractical, and wasteful would it be if U.S. consumers had to pry open a cardboard box before gaining access to a bag of their favorite potato chips—which, of course, would then have to be opened before consumption?
Swap out corn flakes or Cap’n Crunch for Utz or Cheetos in this scenario and you’re looking at the dirty secret of the cereal industry: the box, an unnecessary layer of packaging.
This redundant element is a clear-cut eco-no-no. Each year 375 million tons of paper are used to make America’s cereal boxes.
While most of the cereal industry continues to conduct eco-warfare on our forests in the name of their boxes, one company bucks the trend: Malt-O-Meal, a privately held breakfast behemoth that has been 90 percent box-free since 1965.